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On in march 7th, ns joined a new group come hone mine sales skills. Sales Lab, a class at The bright Foundation, is a place to get coaching and also accountability approximately my sales activities. On my very first day, i was asked to share around my business for a few minutes, and then the leader claimed these terrifying words: “Your very first assignment … is … to sell gum. You need to sell it because that no less than 25 cent per piece, and also you room to sell it in as plenty of different ways as possible, because that as much as possible.”

My heart rate skyrocketed. Market gum? room you kidding me? ns learned from my dad in ~ a young period that gum chewing was a negative thing, and that I have to never do it. I can count top top my two hands the number of times I have chewed gum in mine life. And also now i was going come sell it? Wow, perhaps I wasn’t cut out for this.

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Then ns remembered that i am someone that does not obtain stopped by are afraid – and also that I can start v baby steps. So I called a friend, who connected me with another friend that works at Wrigley. She gave me some ideas of what can work finest for selling gum. She warned me that gum go not market well online. World like to have actually it in front of them because that impulse purchases.

Further research entailed a Facebook blog post asking mine friends what your favorite gum was, and also I instantly went out and also bought the most well-known ones. I wanted to have desirable gum in mine possession when I asked people to do those advertise purchases! (A Facebook article asking world to to buy gum predictably got specifically 0 responses, confirming the “in-person” hypothesis. But I’m walking to try to disprove the – see below.)

Hitting the roadways to Sell

My first idea of how to sell gum for high prices was to market it for charity. I assumed it would be a lot simpler to market for a reason than just to walk up to people and ask them to buy gum because that 25¢/piece.

I started carrying gum everywhere. My very first sale remained in my yoga studio, where one of my other yoginis said me she would certainly buy the gum therefore I would certainly shut up (all in fun). I embraced her $5 inspect to provide to the Clean Lakes Alliance. I ongoing asking world I know, and also a few I didn’t, if lock would favor to to buy gum to assistance the Clean Lakes Alliance. Pretty lot everyone is a pan of this charity, so i didn’t have to work too hard. I raised over $100 in just a couple of days.

I likewise brought gum to my company planning workday with ActionCOACH. With their permission, I raised money for a charity they support, B1G1. One participant, Mason Tikkanen that Motus Financial, bought a load of Extra Spearmint gum for $20. Among my favorite moments was as soon as Mason’s girlfriend heard around the transaction and also said, “Mason, I desire you come buy me a pack of gum!” out came another $20 because that a single pack.

Selling purely for myself was harder. What would make someone spend 25¢ per item of gum (or $1 for 4 pieces) when they might buy a entirety pack for $1? i noticed how much much more fear came up because that me once I was no leaning top top charity together a justification for my high prices. I tried “I’m offering gum. How much would you prefer to buy?” That worked with human being who knew what ns was up to. In part situations, I supported the feature of a “variety pack” – You might get 4 various flavors that gum because that $1. That’s something girlfriend don’t obtain in the stores. And also you can not buy just one item of gum in the stores either. I got some mileage from that and from “I’m law this because that a class.”

10 Sales great from selling Gum

I count my gum selling task as a success. This is a list of some of the points I learned, in addition to the above:

Relationship is key. World I knew, or who had actually a common connection v me, were an ext likely to buy than human being I did no know.Sales can develop relationship. Ns had an ext in-depth conversations with some of the people I sold to 보다 I ever before had before. Follow-up is also an excellent for relationship. One woman let me understand she didn’t favor the gum I sold her. I offered her a pair of complimentary pieces and I had actually a happy customer!When ns selling, I frequently feel very alive as I think the new, creative ideas, especially when they work-related – and I frequently feel hurt once I endure rejection. This is all part of the game.People spend money once they think they will make someone else happy, or as soon as the money is going to charity. One woman began with a no, yet then got excited around wrapping the gum in a bow and also give that to her daughter, together with a sweet note.Giving free tastes leads to an ext sales.Many civilization do not lug cash, but they will certainly pay by Venmo, PayPal, chase QuickPay, etc. If they want to buy, they’ll find a way.People don’t buy under pressure. The ideal time to offer things is when world are hanging around and also not do the efforts to obtain somewhere.If you space a pet owner, be mindful if friend buy anything with Xylitol. As healthy and balanced as Xylitol might be because that humans, it’s really harmful come pets!A huge bulk of gum chewers want minty gum. That’s why the minty gum is so prominent in drug save aisles. Juicy Fruit simply doesn’t take care of coffee breath.It’s frequently cheaper come buy gum in single packs than in multi-packs. No bulk discounts for consumer in this market.

Wanna Play?

My gum sales room going to finish at the finish of the work today, in march 20th. You have a chance to buy part gum native me! No responsibility of course, however if girlfriend think this would be fun, then you re welcome play v me!

I have actually flavors choose Orbit Wintermint, Extra Spearmint, Trident Strawberry, and also Spry Peppermint, Spearmint, and Cinnamon. Ok get various flavors if they room your favorites.

If you’d choose to have actually some fun v gum, pick 4 or much more pieces friend want and I’ll letter you a distinct package the your preferred gum. It will certainly be in a cute bag and everything.

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Minimum acquisition is $1 and you can buy as much as you desire at minimum 25¢/piece.