Over the last few years we’ve watched it occur again and again–brands diving head first into our unlimited appetite for TV and also movie nostalgia through bringing earlier classic characters in a completely transparent, however still pretty fun, relocate to use the gloriole of a still-strong popularity to distract pan from the reality they’re actually watching an ad.

You are watching: The gift that keeps on giving commercial


Ferris Bueller for Honda. Doc Brown because that Lego and Toyota. Steve Urkel for Scion. And now ~ 35 years, john Cleese is when again Basil Fawlty the the BBC series Fawlty Towers, this time for a Specsavers commercial.


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In the spot, created by the brand’s in-house marketing team, Cleese recreates a classic scene in i m sorry he has a slim disagreement v his car. The comedy legend said The Mirror the he’s been asked lot of of times over the years to bring earlier Basil, but the Specsavers pitch was the an initial good idea. “But these people had an idea, and I need to say, i met them and also they to be all really nice, and also within twenty minutes we’d written the script. Due to the fact that it was type of obvious. And I looked at that, and also I thought, no ns think that will work and also it’s genuinely funny.”

Just in situation you’ve never seen Fawlty Towers, this would be a little bit like Jerry Seinfeld deciding to perform a Hertz ad.

See more: What'S The 2012 Jeep Grand Cherokee Lug Pattern, Wheel Size And Specs


About the author

Jeff Beer is a staff editor at fast Company, spanning advertising, marketing, and brand creativity.

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