When friend think the bubblegum, I’ll bet 10,000 gum balls the Fleer brothers don’t go into your mind. Yet the Fleer brothers began it all. The story starts when Philadelphia indigenous Frank Fleer, born in 1860, joined and later took over his father-in-law’s odor extracts company. Fleer was in great company: his father-in-law was a Quaker, among the oldest, many influential, and ethical football player in liquid history. Within 5 years Fleer started making chewing gum, few of which he marketed in vending machines in the lobby that buildings.

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One that the Fleer company’s many impressive accomplishments was created by Frank’s brother, Henry. He included a liquid coating to piece of chicle – a process known together “panning” that dates

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Look who Made this Classic!

back to the 16th century “sugar plums” and also is responsible because that such treats as the jelly bean, Jaw Breaker, and Fireball. He referred to as the piece “chiclets” and also the Chiclet we all understand was born. Surprised? Most human being think the Chiclet was an Adams gum from the get-go (think: “Adams” top top the Chiclet boxes). Actually, the Fleers offered the Chiclet to Sen-Sen and, ultimately, come the American Chicle Company, that which cutting board Adams to be a part.

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Blibber Blubber: The Ill-fated First

As component of the deal, the Fleer gum agency could proceed making chewing gum, only the gum couldn’t contain the critical component, chicle. 3 years before, Frank had experimented through doing something the huge three the the beforehand gum world – Wrigley, The American Chicle Company, and Beech-Nut – had actually not attempted: make a gum that could blow bubbles. That succeeded, using organic rubber latex, and launched the very first bubble gum ever, called Blibber-Blubber. Quickly after, the Blibber-Blubber balloon popped. The texture to be grainy and also broke apart and the bubbles were hard to make. Worse, the gum adhered to skin v the ferocity of superglue. By the moment Fleer marketed his company to American Chicle in 1909, that didn’t have much come do.

But in 1913, frank Fleer increased again, this time v the frank H. Fleer corporation in Philadelphia. The agency made candy and trading cards featuring such celebrities together Babe Ruth, Gloria Swanson, and also Mary Pickford. All the while, the quest of balloon gum continued, even after Fleer retired and also his son-in-law Gilbert Mustin took end the business.

During the late 1920s, the company’s cost accountant, 23 year-old william Diemer would certainly sneak into the rap after hours and also play around with the bubblegum recipe. He wasn’t a cook, chemist or scientist and also didn’t aspire to any of this things. What drove the was most likely curiosity blended with a sense of adventure. Many batches failed till finally, he acquired it right. Well, virtually right. The gum no stick and he might blow bubbles, however not if that let the gum sit overnight. In 1928, after an ext fiddling, Diemer figured it out, and added pink dye, the just coloring he might find in the lab. That’s why bubblegum is pink to this day.

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He presented his production to the firm and Mustin dubbed it the misspelled Dubble Bubble. When they were all set to market the gum, Diemer himself entered shops to teach shopkeepers how to blow bubbles, so they can teach your customers to punch bubbles, who would teach their youngsters to punch bubbles, and their kids, their children … and an American tradition began!

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The Dubble Bubble has lived a long and also fruitful life ever before since, even showing up in the rations of GIs during human being War II. That rose over competition from Topps, who made Bazooka just prior to the War and took turn off in the ‘50s, and also Baloney make by the Bowman agency of Brooklyn brand-new York, one early machine of commerce cards. Today, Marvel Entertainment group produces 15 million pieces a day. As for frank Fleer – he died in 1921 and also never live to view his bubble gum succeed. William Diemer never trademarked his invention, never invented brand-new confections, and never left the company. Instead, he came to be a an elderly executive and also had a career which his wife said, after ~ his death in 1998, was happy.