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Ford, the iconic American motor car manufacturer, is encouraging world to stay strong and organize on until the situation is over through a new commercial titled "Finish Strong," i m sorry was developed by the advertising team GTB, Ford"s primary an innovative agency.
The 30-second advertisement features footage of medical specialists suiting increase behind confront shields to treatment for the sick, a barber cutting a customer"s hair v both of lock in masks, and also a father bringing home toilet document for his household while the unmistakable voice the Bryan Cranston narrates. "Let"s hold the line," Cranston says. "Protect it. Fight because that it. Sacrifice for it. Let"s look out for each other."
As Cranston assures that "we room so close," the clip switches to images of life prior to the pandemic, including a music festival, a wedding in a church, and also people hugging. "Touching, loving, living. Let"s finish strong."
All the while, a soulful R&B-inflected pop song plays in the background, offering the advertisement an uplifting and inspiring feel. If you"re wondering what the track is, we"ve acquired the answer.
The uplift is noted by sweden singer Nano, and also it"s his 2017 solitary "Hold On."
The lyrics for "Hold On" are around perseverance in the challenge of adversity. "I close my eyes and also pray because that a break," Nano sings in ~ the start of the song. "I deserve to see whatever going mine way. Ns take a deep breath together I listen my children play. And I know I obtained to it is in brave."
"You gotta have the patience and also believe you"re gonna do it -– Gotta hold on," Nano sings in the pre-chorus. "I recognize you"re crying top top the inside yet you fake the "til you do it –- Gotta host on."
It"s a moving message for anyone, but Nano sings that from an individual experience, having had actually legal problems that sent him come jail together a young man, which kept him far from his budding family. The turned his life around and focused on his music, and also eventually make his way to the Melodifestivalen 2017, Sweden"s qualifying event for the renowned Eurovision song Contest, the pop music extravaganza lovingly spoofed in the Netflix movie of the exact same name. "Hold On" came in second, and went ~ above to peak at number 4 on the Sverigetopplistan, the Swedish record chart.
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"Hold On" is the perfect song to lug the blog post of perseverance and also faith the we"ll get through this, i m sorry is something we all have to hear right now.