If yes one indigenous you deserve to shout that ensures everyone knows you talking about Atlanta-based rapper Gucci Mane, the “Brrr!” from his singles sporting the very same name come his Burrprint albums, the plenty of scattered references throughout his work, and his well known ice cream cone confront tattoo, Gucci Mane has made “Brr” his one-word call card.

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From middle school dances to remixes at the club, “Brr” to be the neverending stop of 2011. Most listeners of Gucci Mane immediately recognize his 2011 solitary “Brr (ft. Yo Gotti and Soulja Boy)” v its top music video clip and seemingly limitless supply the “brr’s.” However, listeners can not likewise realize that Gucci Mane followed up his OG track with a 2nd track title “Brrr (Supa Cold) as part of his Writings on the wall II mixtape the dropped in 2015. Even more specialized fans might likewise realize that Gucci Mane produced the original “Brr” sample tracks because that his 2009 mixtape Gangsta Grillz: The Movie (Part 2) which consisted of the track “Burr.”

Additionally, Gucci Mane has continually made certain to autumn “brr’s” and other icy referrals throughout his discography over the years. All of these referrals culminated in his infamous “Ice Cream Cone” confront tattoo which the artist had actually done in 2011. Offered the all-important status of the icy phrase in Gucci’s work, follow along as we provide “Brr” that is well-deserved breakdown throughout Gucci Mane’s career.

The meaning of Brrr

The question that Gucci Mane receive all the time is why the incorporates “Brr” (and its close family member “Burr”) into all of his music and also branding. The answer, that course, simply comes under to the lyrics: “So lot Ice, I should have lugged my fur (brrr).” if explaining the artist’s confront tattoo, Gucci’s publicist quipped, “ a reminder come his pan of just how he choose to live his life. Cool together ice. As in, ‘I’m for this reason icy, I’ll make you walk brrr.’”

Gucci Mane has actually stuck v this theme since day one through his debut 2005 album Trap House which released his job containing the hit single “Icy” with fellow artist Young Jeezy. After this early stage success, Gucci released his document label under the surname So Icey Entertainment. In this capacity, the rapper has actually seen years of success and also prolific album drops. His outsize influence on the Atlanta rap step extends come rappers such together Young Thug, 21 Savage, and also the Migos.

For Gucci Mane, “Ice” to represent his self-made success which means he’ll never ever stop informing his haters to walk “Brrr” in the cold.

The challenge Tattoo

Speaking the haters, earlier in 2011, Gucci Mane notoriously shook the rap step by revealing his newest tattoo: a multi-colored, bright bolted, three-scoop ice cream cone inscribed v his trademark “brrr.” However, it no the architecture that recorded the people off guard, fairly it to be the location: the appropriate side the Gucci’s face, running, in all its glory, native the peak of his eyebrow every the method to his chin.

The tattoo to be met with a range of reactions ranging from prayer for his boldness come ridicule with previous collaborator Young Jeezy even referencing the in a diss towards Gucci. Part fans even taken the 3 scoops of ice cream cream as a referral to the Illuminati.

While some major news outlets do the efforts to pin the blame because that the tattoo top top Gucci Mane’s then-recent stint in a mental health and wellness facility, others pushed back and protected the rapper’s choice arguing the it to represent the means he gift himself. As pointed out before, Gucci’s own publicist put the facial selection simply: “Cool as Ice.”

The OG: “Brr (ft. Yo Gotti and Soulja Boy”

We would be remiss if we didn’t open up the malfunction of “Brr’s” debut into the mental of every human being under the period of twenty in 2011 through “Brr (ft. Yo Gotti and Soulja Boy).” The many memorable aspect of the monitor is clear the sheer number of times Gucci Mane and also his backup say the word “brr” with the total count comes in in ~ a whopping 274 times for the totality of the song.

The accompanying video to this memorable track created by Boomtown Productions portrays Gucci Mane iced out with massive diamond-encrusted chains and also bracelets. Hanging native Gucci’s neck is a diamond-covered camera, ice cream sundae, and also (as Gucci’s diehard pan will instantly recognize) a “1017” pendant. The number 1017 at this time play a prominent function in the rapper’s career as the brand-new name the his production firm 1017 documents (formerly 1017 Brick Squad).

Listeners the “Brr” can likewise pick increase on a acquainted refrain in the opening lines the Soulja Boy’s verse: “Soulja boy off in this ho, ns gon’ roll up every this dro…” sung to the tune of the artist’s trademark 2007 solitary “Crank the (Soulja Boy).” as the most recognizable hit of the early on 2007’s, Soulja Boy’s incorporation of his above melodic heat made this track all the more hype.

The Sample Origins: ”Burr”

While “Brr (ft. Yo Gotti and Soulja Boy)” carried the phrase into the well-known consciousness, Gucci Mane’s 2009 single “Burr” native the Drumma Boy-produced mixtape Gangsta Grillz: The Movie (Part 2) introduced the baseline track that the bigger hit samples. In this original version that the song, listeners deserve to hear the foundational call-and-response that “brrr” after every lyrical line.

“So lot ice, I should have lugged my fur (burr)

After the club, I could leave with her (burr)

Go tell your jewelry man to action it increase (burr)

Cause male your stones ain’t bright enough (burr)”

To drive home the an interpretation of “brr” come Gucci Mane, listener don’t should look any type of further than the last two lines the this single: “Wouldn’t believe what you can achieve, then just look at me / expect my life a life testimony, Gucci.” v these lines, the rapper establishes that his success will speak because that itself by make the civilization shiver.

The Follow-Up: “Brrr (Supa Cold)”

Gucci’s most recent venture with the “Brr” sample come in the type of the solitary “Brrr (Supa Cold)” top top his 2015 mixtape Writings ~ above the wall surface II. In this track, the rapper utilizes the same call-and-response sample together in his previous 2 outings however with a more polished and rhythmically rojo melodic monitor this time. However, in your review, Pitchfork.com note this intake adding, “The brand-new sonic strategy works as a rapid sleight that hand to distract from what might otherwise be some repetitive activity on a 70-minute rap record.”

To this end, while the production value on this brand-new track reflects the polished evolution of Gucci Mane’s sound, the lyrics–all centered on to buy his girl pretty things–don’t keep up the pace. In ~ the finish of the track, die-hard fans might appreciate the throwback come the rapper’s ahead records, yet will ultimately be disappointed through his lyrical absence of growth.

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Ultimately, Gucci Mane and also “Brrr!” walk hand-in-hand. While some might ridicule the rapper because that leaning too heavily on the phrase, no one can deny the he own it entirely. Beyond the tune lyrics alone, Gucci has actually made certain the phrase and its icy connotations have a place in every aspect of his art and business. That rare the artists keep themes like this going because that so long, so fans will have to wait and see if Gucci Mane proceeds using the sample track or if he decides it’s run its course. In the meantime, Gucci’s track with Yo Gotti and also Soulja Boy stays a hit that’s certain to acquire everyone hyped up and shouting “brrr” all 274 times.

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